5 Best Organic Marketing Strategies on a Budget

5 Best Organic Marketing Strategies on a Budget

Marketing is always a complicated thing to do for businesses. Sometimes it can be easy and sometimes it can be very hard to do. There are also ways to pay for marketing and then sometimes word spreads organically. Different marketing approaches will have different effectiveness. Organic marketing will typically be more effective and lasting than a paid marketing approach. However, organic marketing strategies are often difficult and need a lot of effort. Luckily, with the ubiquity of the internet, there are budget strategies to achieve organic marketing.

What is Organic Marketing?

Organic marketing is essentially anything outside of the typically paid strategies. This does not mean it is cheap because it is still going to cost money and effort. Its price comes from the randomness of organic marketing. You can never know what works until you try it and that is why it still costs money. Organic marketing generates free traffic into your business. Usually, simple tactics work, but you have to try a lot of things before you can determine which method works best. Organic marketing is usually more robust and effective.

Great examples of organic marketing would be holding workshops that integrate your product or business. People will get value from this event and may be attracted to your business. However, the workshop itself is not a marketing strategy, it is an actual event or even a product. These kinds of things get people talking and therefore develop a more organic type of marketing.

What will you need for effective organic marketing?

Organic will not work with just any business and product. There are requirements that need to be met for it to work.

1. The first thing is a unique and interesting product. Having an interesting product will help a lot since people often talk about interesting products. Having a successful product will definitely help a lot with organic marketing.

2. A clear target audience that fits your business. You need to know who your audience is and what will attract their attention. This way you can tailor your plans and strategies to target your audience more effectively.

3. Great product description and enticing copywriting on your product page. This is so that your viewers or bystanders can be converted into customers. What good is a great marketing strategy if it does not increase customers to your business?

These are the 3 things that you will need to have an effective organic marketing strategy. If you noticed, these things are fairly easy to get. This is because these things are only the foundation to a great organic marketing plan. You will need great strategies for organic marketing.

Organic Marketing Strategies

Now is the part where we will be discussing the strategies you can employ to have effective organic marketing. In essence, organic marketing will utilize anything outside of the typical aid marketing tactics to gain traffic. However, since we are on a budget, we will have to be creative.

1 Create a Blog about your field of business

A blog is one of the easiest and simplest strategies to do. You can create blogs that have topics about the products you are selling. This can range from product reviews, news, education, and many more. However, the hard part about blogs is that standing out amongst the competitors is very hard. There are already millions of other blogs out there. But if you can make an interesting and engaging blog, it will be effective.

2 Make video content on your products

Making video content will be very useful in organic marketing. Many people use videos before they purchase products. Consumers these days usually do research before they purchase. Making content that facilitates research for consumers makes it easy for you to attract them to your business. However, video content may be hard to do since you would need to shoot and edit. But you can also post videos on Instagram or Tiktok where it is significantly easier to make videos since all you would need is a smartphone.

3 Organic social media strategies

Making content and having a presence on social media would be a great idea. Not only is it easy to do, but the reach will also be very high as well. A large part of the population in many countries uses social media. The things you can do are giveaways, competitions, discounts, and more. In addition, many social media sites have a built-in e-commerce feature. This means that you can easily integrate your social media with your business.

4 Great SEO

Discoverability is important for organic marketing. Unlike typical paid marketing, you won’t have a priority placement on platforms and services. You will have to tailor your content to be compatible with the search engine. This is called SEO or search engine optimization. With great SEO your content and business will show up more frequently and more prominently when a consumer searches for something. There are many ways to do this, the most common is using the right keywords or tags.

5 Strategic partnerships

Lastly would be about strategic partnerships. This means that you should try and collaborate with other businesses or influencers. This won’t be like the typically paid sponsorships, you should find a mutual benefit. You can partner with a business that offers a service or augmented product that can add value to your business. In addition, customers from your partner may be attracted to your business and vice versa. This leads to great organic marketing and more value for you.

So that is how we would do organic marketing. There are so many ways to attract new consumers. Marketing that is done organically is a great way to expand your business and grow. However, what about the other parts of your business like procurement or logistics? AsiaCommerce is here to help. We offer services that range from export imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. In addition, we offer extensive educational content that can help you develop your business skills. Check out our many services and gain many awesome benefits for your business!

10 Common Mistakes Made When Starting a Business

10 Common Mistakes Made When Starting a Business

Starting a business is very exciting and daunting. There are many ways it can go wrong, but also many ways it can become very successful. There will be mistakes along the way but don’t worry about making mistakes. Most mistakes can be fixed and you can always rise back up. However, it would be very beneficial if you can avoid common mistakes made by people who are starting a business. This way you can be more efficient and successful.

Starting a business in this modern age

In this day and age, the business world has experienced significant changes mainly because of technology. It is easier than ever to build a business on your own. In addition, there are so many new types of businesses that you can do, especially online. Small businesses are also the backbone of many of the world’s economies. They offer employment opportunities to many people. According to the ISEAS in Singapore, there are currently 70 million SMEs in Southeast Asia and account for 99% of business activities in the region. Small businesses account for large portions of ASEAN nations’ economies.

Considering the promising business climate for small businesses, it is a great time to start building your own business. However, there are many things to look out for when starting a business. In this article, we will highlight the 10 most common mistakes made when starting a business. This way you can avoid them.

10 Most Common Mistakes

Now let’s discuss the 10 common mistakes people make when starting their business. These are usually made because of lack of knowledge and oversight. Don’t feel bad if you have made these mistakes because they are very easy to make and everyone has done them.

1. Misreading or misjudging the market

The market is always changing and new trends always pop up. However, knowing which trends will last is a whole different thing. It is very easy to be swept up by a trend and make mistakes that affect your future. A good example of misreading the market is the fidget spinner. It was very trendy a few years ago but today the market is non-existent. The trend of fidget spinners was merely a fad. Be careful with trends and reading the market.

2 Improper goal setting

Every business needs a proper goal. A good framework for goal setting is the SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. If your goals fulfill these things then it is a good goal. However, many people often forget one of these things when making goals that negatively impact their business. Be sure to have a goal that is ambitious but reasonable for your business. Goals that are too low or conservative can also be bad since they impact growth.

3. Impatience and Fear

Being impatient and rash with your decision-making is also a common mistake. Most businesses take some time before being profitable. Some people can be discouraged and end early during the early stages of a business, either because of fear or impatience. So just wait and the time will come when your business can succeed. And even if it fails, quitting too early may lead to you missing out on many things.

4. Lack of marketing or wrong marketing strategy

A common mistake is also related to marketing. Businesses with a great product or business plan can still fail if nobody knows about it. Marketing is very important and if done wrong it can fail a business. Some people either invest too little in marketing or invest in the wrong marketing. So be sure to know your audience and choose a marketing strategy that fits your business best. This way your resources are allocated more efficiently.

5. Too much flexibility, too little formalization

It is hard to have formalization in a new business. Formalization here means the usage of contracts and documents in your business. The flexibility does make it more fun and manageable. However, too little formalization means that accountability may be an issue. Of course, too much formalization can also hinder progress. So you have to find a good balance between these two.

6. Setting prices too low or excessive promotions

It may seem like a good idea to use a low price when at the early stages of a business. You can attract more consumers and generate more sales. However, if you set your prices too low you will not make a profit or less of it. In addition, when you decide to raise your prices existing consumers will move away from your business because the low prices were the reason why they were there. You have to find a balance between attracting new consumers and gaining profit.

7. Targeting the wrong market segment or misidentifying target

Targeting may seem pretty easy since products are typically produced with a particular consumer in mind. However, you can experience a mistake in targeting because of many other factors. First, your target consumer may already have an existing business that they use so your business won’t be attractive to them. Your consumer base may also experience a shift in preference which means that they won’t buy your products. Mistakes like these are very easy to make, luckily they are pretty easy to fix so don’t worry.

8. Too much and too little spending

Now comes the issue of spending on a business. Businesses need money to expand and grow. However, if you spend too much or too little it will be bad for business. Spending too much will mean that the return on investment is harder to achieve and getting a profit is harder. You may also end up with a lot of debt. Spending too little will mean that your business’ potential will be unrealized. A good rule of thumb would be to spend what you are willing to lose.

9. Hiring employees

Hiring employees is definitely important for a business. You can’t run a business by yourself, especially if your business is growing. However, you can make a mistake by hiring the wrong people, not hiring enough, or hiring too much. Employees cost money and they have to be a worthwhile investment. If you are not careful then employees may have a negative impact. If the number of employees doesn’t match your business needs you can either waste money or miss out on opportunities. Try and find a balance when hiring employees.

10. Not committing to the business enough

Lastly, it’s a matter of commitment. Commitment to a business is usually what leads to success. If we give up easily or do not commit to our business, we can’t expect to succeed. New business owners have to stand by their business even if at that time it does not seem successful. Steve Jobs committed fully to the business that he created in a garage with his friend. If he did not stay committed and dedicated, he would not have achieved the level of success that he did. So commit to your businesses and stand by them. Stand by your businesses and give them all you have.

So now we have discussed the most common mistakes that new business owners make. There are many ways to make mistakes but also many more to succeed. Don’t wait around to start your business. These promising times are the best time to start a business. If you are worried about the initial costs or about your lack of knowledge, don’t worry. AsiaCommerce is here to help. We offer services that range from export imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and business development. In addition, we also offer weekly educational contents that can help you develop your business skills. Join AsiaCommerce’s membership today to get many benefits for your business!

Upselling: More Value for Consumers and Sellers

Upselling: More Value for Consumers and Sellers

Having a business usually means that you will have to sell your products. However, don’t stop once you sell your product, you still have plenty of chances to sell more. When a consumer decides to buy one of your products, they may be interested in buying more things or even upgrading their purchase. The reason why they might buy more is that they did not know they needed something. By showing consumers what they did not know they wanted, you are giving more value to the consumers. This way everyone can benefit, however, there are issues that can happen when you upsell in the wrong way. Today we will discuss the various things to consider when upselling.

What is Upselling?

Upselling is a sales method where a seller pushes customers to buy more expensive items, upgrades, or other products to generate more revenue. This is very common in businesses and stores. Upselling gives you more revenue but you don’t have to use as many resources. This is because you are using the resources that you used for the original sales to generate more sales from upselling. If done right, upselling can be a great thing for both the consumers and sellers. Consumers feel happier and satisfied knowing they purchased the best products you can offer. Meanwhile, you gain more revenue.

Upselling VS. Cross-selling

You may also hear about cross-selling in addition to upselling. These two concepts are very similar but they have clear differences. Upselling is adding more purchases and value while cross-selling is adding a completely new purchase. However, they can be done in similar ways. A good example is the purchase of a smartphone. Upselling means that you will try and get customers to buy the higher-end model as well as other additional products that add to the smartphone. Cross-selling means you will persuade the customer to buy a tablet in addition to the smartphone.

When to Upsell in the Consumer Experience

There are good times that you can upsell to the consumer. The first is before the purchase and the second is after the purchase. You can also upsell during the purchase, but this is typically seen in physical sales methods like in a retail store. There are advantages to the times to upsell and it depends on the type of product.

Pre-purchase Upselling

Upselling before the purchase is called pre-purchase upselling. This means that when the consumers are trying to pick the product, you can also show them the upselling options. They can then decide to include the upgrades and add-ons to their purchase and complete the transaction. This works best for smaller purchases because it is seen as okay to not have all the information about the product.

Post-purchase Upselling

Post-purchase upselling is upselling after the transaction is completed. This means that you are attempting to upsell to the consumers after the purchase is made. This can be done to products that have a higher price and more commitment. What you need to do is to show them what they can buy to enhance the experience with their purchased product. For example, after a consumer buys a smartphone you can convince them to buy an external memory card so that they can store more data. This has the benefit of not impacting the previous sale and increases conversion rates because it’s more impulsive.

5 strategies For Upselling

We have discussed what upselling is and when you can do upselling. Now let’s discuss how you can do upselling. These are the 5 main strategies for upselling in your business.

1. Choose products that match or fit the original purchase

When upselling to consumers, be sure to choose products that match or fit with the original purchase. You can’t try and upsell a laptop accessory to a customer who bought a smartphone. Consumers will not see the value of upgrading their purchase if they don’t see a good reason for it. So be sure to pick products that match very well together.

2. Use competitive pricing on the add-ons

The products or add-ons that you are upselling should not be sold at the same price when bought on their own. The upsell has to be for a lower price or a discount. Consumers won’t really be attracted to upgrade their purchases without a financial benefit. So it is a good strategy to lower the price of products you are upselling.

3. Offer gifts for the purchase

You can also offer gifts like free products or a discount code for accepting the upsell. This gives a lot more value to the consumers and makes them feel happier with their purchases. Gifts like screen guards, cases, shirts, or even dolls are a great choice. Just make sure that these gifts are cheap and they won’t affect your profits.

4. Offer bundles that upsell

Rather than offering individual products or add-ons, you can offer them using bundles. You can mention that we have a bundle that gives you more products. For example, you can mention that you have a bundle where you get a smartphone and an external memory card for cheaper than if you bought them separately. This way consumers can understand the added value better.

5. Highlight the value that upselling can give

Lastly, you can always highlight the value that the upgrades and add-ons can bring to the consumers. Sometimes consumers may not understand the actual value and benefits of an upgrade. It may be because they don’t care or they don’t understand. Making them realize that an upgrade is good for them will benefit your business greatly. Because now they already have enough reasons to upgrade and you don’t need to use other strategies.

Upselling will do wonders for your business when done right. And now you know how to do them more effectively. However, upselling means that you will need to source more products. This can be hard and complicate your business. This is where AsiaCommerce can help you out. We have an extensive network that can minimize the costs of your logistics and product sourcing. Our services range from export imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. Join AsiaCommerce’s membership today to get many benefits for your business!

Breakeven Analysis: Will My Business be Succeed?

Breakeven Analysis: Will My Business be Succeed?

Making and building a business is always complicated and scary. We never know if a business will succeed or fail because even the best businesses can fail. However, that does not mean we cannot create estimations of our success and the viability of the business. By doing a breakeven analysis before building a business, you can find out whether your business will make money or not. This method is mainly an accounting way of seeing whether you can succeed or not with the business. Don’t be scared though because this method will be very simple. A breakeven analysis is also not just limited to businesses, it can also be used for projects or purchases. This way you can make good decisions and avoid future mistakes.

Breakeven Analysis in a Nutshell

A breakeven analysis is a method of determining how much revenue you need to have to cover the costs of a business. Revenue includes anything that makes money from your business while costs range from the costs of the goods to other costs like electricity and more. It is a financial tool that can show whether your business makes money or not and even how much money you may make. As its name implies, a breakeven point is when your income covers your costs but not making any money as profits. The breakeven point shows you much you need to make in order to not lose money. You can use this to determine the minimum amount of sales.

Let’s say you want to start selling laptops online. You can use a breakeven analysis to know how much laptops you need to sell in order to cover costs like storage, delivery, administration, and more. Any point above the breakeven point is the profit that you can make. There are two types of costs that you need to consider, fixed costs and variable costs. Fixed costs are costs that will stay the same regardless of other factors like rent, car payments, wages, etc. Variable costs are costs that change depending on the level of sales like delivery, storage, packaging, etc.

How to Do a Breakeven Analysis

A breakeven analysis can be done pretty easily as long as you have the determination and know-how. It is not that complicated so anyone can do it. Now we will discuss the 5 steps to do a breakeven analysis.

1. Determine your variable costs

First, you have to find out the costs that change with your sales. You need to find out how much you are spending in order to sell a single product. This can be things like packaging, storage, stickers, printing, and more.

2. Determine your fixed cost

Afterward, you need to find out how much costs you have that don’t change. These costs are not affected by sales and you have to pay them anyway. For example, rent and wages are typically fixed costs. These fixed costs are difficult to change, so before you make a business, make sure your fixed costs are as low as possible.

3. Decide on a selling price

Now you have to decide on the price of your products. Don’t worry about this since you can always change it later on. The prices should be set reasonably and be prepared to change them. Your price should be a range of prices which you can accept. This will affect the sales volume in the next step.

4. Decide on the sales volume and its unit price

 Now you need to determine your sales volume as well as the right price to use for your sales volume. This will be important in determining the breakeven point. The volume that you set will impact your sell price. For example, if the volume is big then the sale price can be lower and vice versa.

5. Create a spreadsheet for ease of use

Lastly, be sure to make a spreadsheet. Spreadsheets can be difficult to make, but if you have experience or help it can be done. To make things easier, you can also download a template for a breakeven analysis on Microsoft Office’s website. This way you can do everything easier and quicker since all you need to do is just input the data.

Another option if you don’t want to use a spreadsheet would be to do it by hand using a formula. However, this would be very complicated and it is easier to do it with a spreadsheet. The formula is:

Breakeven Quantity = Fixed Costs/ (Sales price per unit – variable cost per unit)Although the formula seems simple, determining the costs can be complicated so it is better to use a spreadsheet for the calculation. But don’t worry since you can find plenty of templates for a breakeven analysis where you only need to input the data.

Methods and Strategies to Lower Breakeven point

Once you know your breakeven point you can determine whether you need to lower it or not. There are great strategies to lower your breakeven point which we will discuss now.

1. Lower Your Fixed Costs

One of the best ways to lower your breakeven point is to lower your fixed costs. This is because fixed costs are typically high and not easily changed like variable costs. This can be things like moving offices or even working from home. You can also decrease employees or wages but this can have negative impacts. However, fixed costs can be hard to decrease.

2. Set a Higher Price

If decreasing fixed costs are difficult, you can set a higher price for your products. Higher prices mean more revenue which can cover the costs better. However, increasing sale prices can decrease your sales volume because fewer people will be willing to buy. So be careful how much you increase.

3. Decrease Your Variable Costs

Lastly would be to decrease your variable costs. This can be like using a cheaper packaging material. Decreasing variable costs can decrease your breakeven point because the costs of selling can be lower. However, the effectiveness of decreasing variable costs depends on the number of sales that you have.

Once you do all of that then you are all set. You can analyze your business plans and models so that you can make good decisions and avoid mistakes or hardships. Breakeven analysis can seem hard and complicated but it is actually very simple, so don’t be worried or discouraged to try. Good luck doing business guys!

Now that you know how to do a breakeven analysis, you can be more effective in business decision-making. You can start making the business that you always wanted. These days you can do this easily because of the internet and many services. One of the best ways of decreasing fixed and variable costs are to subcontract or outsource some parts of your business. This is where AsiaCommerce can help you out. We have an extensive network that can minimize the costs of your logistics and product sourcing. We offer services that range from export imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. Join AsiaCommerce’s membership today to get many benefits for your business!

10 Ways to Make Facebook Ads that Convert

10 Ways to Make Facebook Ads that Convert

Marketing is very important to a business especially a new and burgeoning business. Increasing awareness and brand recognition of your business are very important in helping you achieve success. However, increasing awareness and brand recognition is not effective if those ads don’t push the consumers to purchase or visit your business. This is called conversions from ads because people are converted from observers to customers. Today we will discuss how to make effective ads that convert on Facebook. Now you may ask, why Facebook? Aren’t there a lot of other social media platforms as well? Well, we are focusing on Facebook because they are the biggest social media platform in the world. In regions like Southeast Asia, Facebook is synonymous with the internet. In addition, these concepts will also work for other social media platforms with slight tweaks. So, let’s dive right in on how to make Facebook ads that convert.

1. Targeting based on interests and needs

In the world of Marketing, connecting to your customers is the most important thing. Facebook ads help out a lot in this regard because they enable targeted ads. You can choose to target the demographic that you think fits your business best and create a strategy that can entice them. Always put the lead in first and in the most prominent position. This will ensure that the people you are targeting are interested and will visit your page. College-aged people will not be interested in products like home appliances and tools since they typically live in dorms so ads about home appliances will not be effective if shown to them. But targeted ads help ensure that your ads are shown to the right people.

2. Understand and accommodate customer needs and concerns

Understanding who you are marketing to will increase the effectiveness of your Facebook ads. If you know what they like, how they like things, and how they consume content then you can create effective ads. Not understanding your target may lead to rash and unwise decisions. Also, try to solve issues common in your target consumer base. Solutions are typically sought after and make for great leads for Facebook ads.

3. Create an interesting and persuasive Call to Action

Facebook advertising does not stop at just making interesting ads, you also need a good call to action to be able to convert. Call to action has the goal to push a consumer to act how we want. For example, you can add a call to action that pushes consumers to visit your page or to sign up for a newsletter. Call to action helps a lot in converting observers to active users on your Facebook page.

4. Build a unique and engaging landing page on your Facebook page

Now that people are enticed to know more about your business, make sure that your Facebook landing page is interesting. If you have a bland or messy landing page, this will lead to negative opinions on your business. Good landing pages have a proper balance of pictures, product recommendations, resources, and links to more information. Be sure not to be too aggressive on upselling or cross-selling as this may lead to consumers leaving your page.

5. Create aesthetically pleasing pictures and advertising

Something that many people tend to overlook is how important the pictures are on their page. You cannot be overly practical about the pictures that you put there. Pictures and ads on Facebook should be interesting and aesthetically pleasing. Something as simple as a picture of your product should be edited and jazzed up. In addition to engaging consumers, you can also show users that you made an effort in your marketing which increases goodwill.

6. Tailor your ads to fit your demographic

Tailoring your ads to fit the demographic is very important. You cannot use a design template aimed towards young adults when making ads for older people. Even if you understand your target demographic, you have to understand their preferences. Older users may prefer simpler and easy-to-read ads. While younger users may prefer ads that are interesting and humorous. Tailor your Facebook ads based on what works best for your audience.

7. Highlight reviews and testimonials

A great way to convert audiences into customers is to show that your business has a great reputation. You can do this by highlighting testimonials and reviews on your page. Be sure not to make fake reviews as they may damage your credibility. Testimonials increase trust in your business and help in making doubts in customers’ minds disappear.

8. Don’t just sell, convert them to followers

You may be tempted to make your Facebook ads mainly to sell your products. This is not a great idea since people can be aware of that and they may not like it. A good way to convert users is to convert them to followers of your page first. Make your ads and content on Facebook engaging and fun even if they don’t lead to selling. People tend to prefer brands and businesses that offer more than just products.

9. Change up your content once in a while

Once you have a good schedule and content plan, be sure to change up the design and content of your ads. This is to ensure that your customers don’t get ad fatigue. Ad fatigue is when people are so used to looking at the same ad and the same design that they just ignore it. When people lose interest in your ads, it will decrease conversions. Always plan new designs and content so that your Facebook page and advertisement are always fresh and unique.

10. Look back, assess, and make improvements

After you have done all of that, be sure to take a look back at everything and assess the difference between before you started and after. You can also make adjustments and improvements to things you think can be better. Always try and find things to improve. Complacency can kill a good business. If you don’t learn from the past, failure is waiting.

Now that you know how to create Facebook ads that convert, you can be more effective in your business endeavors. Now, you shouldn’t stop trying to improve your business. You can create an effective marketing strategy, but that might not be the case for your logistics or sourcing. Maybe you also feel overwhelmed by these aspects of your business because they are very tedious. This is why you should check out AsiaCommerce’s membership. We offer you support ranging from export imports, logistics, sourcing, procurement, and many more. Not only that, but we also help our members to be their best through our extensive educational resources. What are you waiting for? Join AsiaCommerce today!

Creating Effective Social Media Marketing Strategies

Creating Effective Social Media Marketing Strategies

Marketing through social media is a really good way to increase customers for your business. Not only does it have a really wide reach, but social media marketing is also affordable and easy to do. Conventional marketing is typically costly and not easy to do for newcomers. If you have an online store or business, social media marketing is incredibly useful to increase traffic and interest in your business. However, just because it is social media marketing does not mean that you should do it in a similar way to how you would run a personal social media. There are many factors to social media and steps that you have to follow. Today we will discuss how to create an effective social media marketing strategy that will help your business gain more customers and brand name.

Research Your Needs and Audience (STP Model)

The first thing that you need to do is to research which key demographics will fit your social media marketing strategy. To do this you can use the STP Model which includes segmentation, targeting, and positioning. By knowing your audience, you can research what you need to do and what type of content you have to make for your social media. The STP Model will help you in determining where your business is focused on, who the main customer base is, and who the target consumer is for your social media marketing. You will also need to find out what you need from your marketing strategy. Decide whether you want to increase awareness, increase purchases, improve image, or many more. The strategy that you will decide depends on what you want to get from your social media marketing strategy.

Plan Everything and Set Goals (SMART Model)

Now comes the stage where you have to establish a general goal for your marketing strategy. This goal should be made based on the SMART Model. The SMART model states that a goal has to be specific, measurable, attainable, relevant, and time-based. If your goals match the criteria, they will be effective and bring in good results later on. Afterward, based on your research you will have to determine which social media platforms to use. Depending on the demographic, the social media platform and media type will be different. If you are aiming for older audiences, Facebook is a really good choice since older age groups tend to use Facebook. But Facebook is already so large that it is good for any demographic. However, if your target is mainly young adults and teenagers, platforms like Instagram and Twitter are a good choice. If your target is teenagers and tweens, Tik Tok is also a very good choice. Then there are platforms like YouTube which can be a main platform or a side platform used to improve the main social media platforms.

Determine Which Metrics and Key Performance Indicators You’ll Use

Once your plan is set, you will have to determine what kind of statistics you need to focus on. In the world of social media marketing, the number of followers is not everything. Engagement, turnover, and shares are also very important. A common mistake that people make is buying followers. It may look good, but it does not do your business any good. A loyal and active follower base is more useful than a large but inactive follower base. You can also use metrics from your store or sales to judge your performance. The statistics on social media platforms don’t always show the full picture. Consumers might see your post and decide to purchase your products without ever engaging with the posts.

Establish and Manage Engaging Social Media Content

Now comes the fun part, content creation. Different content types have different impacts on your social media accounts. Posting things like memes and funny content will increase the chances of users sharing your posts. However, it does not help with promoting your business or service. Educational content can increase the validity of your content and business. It can also help with engagement or even direct users to your business and become potential customers. Content that promotes your business can direct consumers to your business and increase awareness. However, most users will not follow your account if all you do is promote your business. You need to create a content plan that mixes all of the content types that we discussed. This way you can gain benefits from these types of posts as well as minimizing the negative effects. The content that you make will also have to be switched and refreshed after a few weeks so that users don’t get bored. If you also have other types of content like a podcast or video series, it will also help in making social media marketing strategies more effective.

Determine a Consistent and Fitting Content Schedule

After you create a good content plan for your social media platforms, you have to make a schedule and stick to it. The algorithm in platforms like Instagram and Twitter prefers accounts that post consistently and in high traffic times. If you can post in a consistent schedule and during high traffic hours, your posts will be promoted by the algorithm to more users. Taking long breaks and leaving your accounts inactive is a bad idea as you will then have to start from scratch with the algorithm. Be sure to look at your metrics to determine which time fits your target demographic.

Look Back and Assess your Performance, Make Improvements

Once everything is in place and you have already started your social media marketing strategy, don’t forget to assess how it’s going. Don’t stop trying to improve it even if it’s going well. You will be able to view the insights or statistics of your page. Use this information to assess your performance and identify things that can be improved. For example, on Instagram, you can see the account reach and if it’s low or below expectations then you should consider changing hashtags or tags. Always try to improve and never settle.

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