Have you ever wondered about fragrances that not only captivate but also express your unique personality? Vietnam Perfumes have taken the spotlight in 2025, thanks to their distinctive scents that blend local natural richness with a modern touch. From elegant floral notes to warm spicy undertones, each perfume tells its own story. It’s no surprise that more and more people are falling in love with their uniqueness. Let’s explore the nine most searched Vietnamese perfumes trending right now. Ready to discover your new favorite scent?
7 Most Searched Vietnam Perfumes 2025
1. Hoarient
Hoarient is an Oriental-inspired perfume brand that focuses on delivering unique experiences and leaving a distinct mark on users. The Orient, often seen as a majestic and affectionate land rich in culture and history, inspires Hoarient to craft high-quality fragrances with a characteristic Eastern touch. The brand collaborates with world-renowned perfumers like Firmenich and Group Pochet to ensure quality and diversity in its scents. Additionally, Hoarient operates production and packaging facilities certified with CGMP and ISO standards, ensuring international compliance. With over 30 years of experience, Hoarient confidently delivers trendy and impressive Oriental fragrances.
2. Morra
Morra, founded in 2019, is Vietnam’s first and largest perfume blending store chain. It meets IFRA standards and focuses on helping customers find their “Signature Scent.” Despite being a local brand, Morra pursues global standards by sourcing ingredients from world-leading experts and using expert formulas. The brand prioritizes customer satisfaction, listens to feedback, and optimizes its services to provide the best experience. Morra believes everyone has a unique scent and helps users express their individuality through personalized fragrances.
3. Note – The Scent Lab
Note – The Scent Lab, established in 2019 in Saigon, combines science and art to create unique fragrance experiences. The brand offers workshops and diverse products while also providing custom solutions for businesses, such as fragrance design, gift production, and OEM processing. Note – The Scent Lab creates multi-dimensional scents, allowing customers to enjoy interactive and personalized experiences. By focusing on high-quality and creative fragrances, the brand aims to accompany users on their journey of scent exploration and build unforgettable memories.
4. Fantasy Vietnam
Fantasy Vietnam is a brand dedicated to teenagers, offering affordable yet high-quality fragrances made from 100% imported ingredients. The brand believes every moment deserves a distinctive scent to leave a lasting impression. From soft, delicate fragrances for school days to bold, charismatic scents for parties, Fantasy provides diverse options for young people to express their personalities. The message “Spread fragrance, show personality” encourages teens to explore and showcase their unique styles through Fantasy’s creative scents.
5. Charme Perfume
Charme Perfume, founded by Nguyen Thi Thu Huong, aims to bring a fresh breeze to Vietnam’s perfume market. The brand creates contemporary fragrances that align with global trends, offering long-lasting scents at affordable prices. Charme Perfume believes everyone should have access to high-quality fragrances, not just the wealthy. Through dedication to quality and customer satisfaction, Charme has earned trust and recognition in Vietnam’s perfume industry.
6. Leafy Perfumes
Leafy Perfumes, under LÁ Co., Ltd., was established in 2013 to develop high-quality beauty products. In 2018, the brand launched a collection of 10 fragrances for men and women, using advanced ingredients imported from Japan, Europe, and other countries. Each bottle reflects dedication to research and refinement, using pure and expensive essential oils. Leafy Perfumes offers luxurious and classy scents designed to last up to 24 hours. With a commitment to sophistication, the brand enhances Vietnam’s reputation in the global perfume market.
7. D’annam
D’annam is a perfume brand that celebrates Asian culture through captivating scents. The brand offers a wide range of fragrances inspired by experiences and ingredients from Vietnam and other Asian countries. Some of their popular scents include “Vietnamese Coffee,” “White Rice,” and fragrances inspired by the Da Lat region. Additionally, they provide discovery sets that allow customers to explore their diverse range of aromas. D’annam focuses on crafting fragrances that evoke memories and capture the essence of Asian culture in every bottle.
Also Read : 7 Best Selling Vietnam Snacks for Your Import Business 2025
How to Import the Most Searched Vietnam Perfume
1. Find a Reliable Supplier for Vietnam Perfumes
The first step in importing Vietnam perfumes is identifying a trustworthy supplier. Vietnam is home to numerous brands like Hoarient, Morra, and Charme Perfume, which offer high-quality fragrances at competitive prices. Ensure the supplier has a solid reputation, positive customer reviews, and experience in international shipping. For instance, brands such as Hoarient and Leafy Perfumes are known for their ISO-certified production facilities and premium ingredients. Collaborating with reliable suppliers ensures that you receive authentic products and avoid counterfeit or substandard goods.
2. Ensure Products Meet Customs Standards
Before importing, verify that the perfumes comply with the customs regulations of your country. Perfumes often contain alcohol and other chemical components, which may be subject to specific restrictions or safety standards. For example, some countries regulate the concentration of alcohol in imported fragrances. Research the guidelines set by your local customs authority to ensure the products you plan to import meet all requirements. Additionally, confirm that the perfumes do not contain prohibited or hazardous substances that could lead to confiscation or delays during customs clearance.
3. Choose the Right International Shipping Service
Selecting a dependable international shipping service is crucial to ensure the safe and timely delivery of your order. Perfumes are fragile and sensitive to temperature changes, so it’s important to choose a shipping provider experienced in handling such products. Look for services that specialize in transporting cosmetics or fragrances and offer tracking options. Some brands, like Note – The Scent Lab or Aura Essence, may already have partnerships with trusted logistics providers, which can simplify the shipping process for you.
4. Understand Import Costs and Taxes
Importing goods into your country typically involves import duties, taxes, and shipping fees. These costs vary depending on the value of the shipment and your country’s tax policies. To avoid unexpected expenses when your order arrives, research the applicable fees beforehand. For example, importing a large quantity of perfumes may attract higher customs duties. If you’re unsure about calculating these costs, consider working with an experienced importer who can guide you through the process and help minimize additional charges.
5. Work with a Legal and Trustworthy Importer
To streamline the import process and ensure compliance with all legal requirements, it’s advisable to collaborate with a licensed and reputable importer. Professional importers have the expertise to handle documentation, customs clearance, and tax payments efficiently. They can also assist in navigating potential challenges, such as regulatory changes or logistical issues. Partnering with a trusted importer not only saves time but also reduces the risk of legal complications, ensuring a smooth and hassle-free experience.
Also Read : Top 8 Best Vietnam Avocados for Your Import Business!
Solution for Importing Vietnam Perfume Without Confusing Finding a Supplier! Consult now at AsiaCommerce!
Want to import Vietname perfumes without the hassle? Asia Commerce is here to help you every step of the way! We’ll assist you in finding trusted suppliers of Vietnam perfumes and even handle direct negotiations on your behalf. Beyond that, we take care of all import documentation, manage customs clearance processes, and ensure your products are delivered safely to your hands. To top it off, we offer free consultations to guide you through the entire import process and help you select the best fragrances for your business needs.
Don’t let the complexities of importing hold you back. Start building your dream perfume business today with Asia Commerce! Contact us now for a free consultation and let’s make it happen!
