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Buyer Persona: A Guide On How You Target the Right Customer

Buyer Persona: A Guide On How You Target the Right Customer

As a businessman who works in the field of e-commerce, you certainly want a lot of people to be interested in visiting the website created by you and buy the products that you sell. And to do that, you need some strategies like SEO techniques that are reliable, and the most important is to map the prospective buyer. Mapping of potential buyers is very important to ensure the sustainability of the site that you created. One method that can be done to attract prospective buyers efficiently and appropriately is to build a buyer persona. What is a buyer persona?

The buyer persona is a representation of your ideal customer you’ve made through thorough research and by using the data that you get from your current customers that include demographic data, patterns of behaviour, motivations and objectives. The more you have detailed descriptions of your buyer persona, the greater your chances of making products that are needed for your business standing.

And in building the right buyer persona you can’t do it haphazardly, here are some tips that can help you build an effective buyer persona.


Buyer Persona: A Guide On How You Efficiently Target the Right Customer


1. Identify The Questions You Would Ask

The first thing you should do in building a good buyer persona is to provide basic questions but detailed that will be asked to the people who will be interviewed. In this case, it helps if you break down these questions into three categories, namely category of personal background that includes their demographic circumstances, such as marital status, income per year and where they live. This category also includes educational background as well as their career path.

The second category is the background of the company where they work. Ask detailed questions to them about the environment they work, such as the focus areas of the company as well as how big the company they work (can be seen from the number of employees, etc.).

The third category is their role in the field of work they pursue, and the challenges they face and their hopes and goals that they hold in performing their daily tasks.

The fourth category is the life of a virtual world that they pursue. As from where they receive a wide variety of current news, blogs they often visit and organisations or social networks in which they participate.

And a fifth category is the habit of shopping they do. Such as how they interact with the seller, and whether they use the internet service in the purchase of such products, as well as when they did their last purchase.


2. Sort Out The Appropriate Data Collection Techniques

The next step you should do is to select the appropriate data collection method to create buyer persona. Two methods that you can consider is the method of survey and interview. If you are using interviews, you can interview customers who’ve tried your product. And in this case, you have to accept not only the interviews that flatter your products but also the result of customers who are not satisfied with the services or products you launch. Thus, you will know the advantages and drawbacks of your company.

Related Article: 5 Tricks to Promote your New Online Store

3. Start Building Your Buyer Persona

buyer persona

Once you get the full data from respondents who’ve already been interviewed, it’s time to harness the power of your analysis to identify patterns and the objectives that lie behind such behaviours. Thus, you will be helped to understand the mindset of the consumer.

Discuss with the entire marketing team in creating buyer persona with pointed patterns of behaviour that they know well. You can give a name and even design a face so that the person look more realistic and exciting.

5 Tricks to Promote your New Online Store

5 Tricks to Promote your New Online Store

The competition in online business is getting harder day by day. This applies also in many kinds of business, starting from selling products until services offering and so on. If you, as a new businessman does not implement such business marketing strategy, then your brand will not be able to stay along. As we can see today that there are many new online stores whether it is home based business or international business. However, if you also want to open an online store, you do not need to feel restless about the high level of competition. From all above, the most important thing is how you can easily and efficiently market your online business to your targeted audiences. In this occasion, 5 tips to promote your new online business to your potential buyers will be explained thoroughly.

  • Make a clear content. Even if this topic seems simple, yet it will be such a determiner whether your consumers want to shop in your online store or not. Here, you may start to describe your product clearly, or as an additional information, you may add an article and review that still has correlation with the products.
  • Connect to social media every time. This is the most familiar way in promoting your new online business. However, it is suggested that you have to be really focus at least on three kinds of social medias. For example facebook, instagram, and twitter. In social media, you have to make a group that is focused on your products and re-share contents which you have made there frequently.
  • Use specific promotion services. Have you ever heard PPC services or pay-per-click? This service is mostly used by the owner of online shop to market his business and it is effective for beginners. This service is usually offered by search engine like Google with its Google AdWords up to Bing with its program, which is Bing Ads. Then, how does it work? For search engine, it will display your online shop ad and you must pay whenever someone clicks on your ad.
  • Try to use the fresh innovative marketing strategies. If you are not satisfied with the present marketing strategies, or you may feel that the existence marketing strategy is less suitable to be applied in your online store, then it is possible for you to create a new marketing strategy. By having a capital coherent research and analysis, you are ready to do the experiment for your customers in terms of advertising until such programs like Facebook shop and buy buttons on Pinterest. The key is do not feel hesitate and afraid to fail.
  • Choose the right advertising option. In this modern era of technology, you are exposed to many kinds of interesting and tempting media advertising. In this case, there is conventional advertising media which relies on such medias like radios, televisions, and newspapers. The advantage of using this kind of media is your product can be seen by wider audiences that cannot be reached by internet. However, its shortcoming is it tends to somewhat uneconomic.

Whilst, further options are an advertisement through video or digital. Both of them include audiences’ network which is connected to cyberspace. This way is considered to be more economic but it should be prepared as creative as possible.