Many small and middle-class companies want to develop businesses by exporting goods to larger markets. But only a few entrepreneurs thought of trying to export in order to expand the range of their markets. Why are exports often unthinkable and passed up by business leaders? Probably because not many entrepreneurs know how to export goods. The procedures, documents, and permits that have to be met make many think that export is difficult. It is actually easier than import that needs more rules to fulfill tax payments.
Tax revenues and imports also have different regulations. When we start importing, we need to pay taxes for almost everything that we import. Whereas when we export, not all products are taxed exports and customs. Only a few of the products are taxed on exports and customs. The products are timber, rattan, and vegetable oil. For clothing, fish, corn, bananas, food, and electronic items, it is now free of taxes and customs.
What needs to be prepared before we start exporting?
Before exporting your products abroad, you need to prepare items for packing and distributing to the container. When the goods are ready you need to wait for the ship’s schedule and submit a PEB to the customs office. After obtaining approval to export, you may be able to take goods up to the port to be transported to the target country. But every exported item still has its own rules to be met by exporters, depends on where your country is.
Then how do you plan to develop a business with exports? Exporting products out of Indonesia is almost the same as selling products out of where your business stands. Only exports require some documents, permits, and processes that must be passed through.
To begin the first export move in your business, you can start by following these steps:
Try to find out if the product you will export is forbidden to be exported by your government or not
Source: Master Link Express
You can access the single window system in your country to find out which goods can be exported and imported and also the tax returns. Don’t forget to make sure the item you export is allowed to enter the country where the product will be imported from Indonesia, so you can see if the item is included in the import ban or not.
Find your product buyer from overseas
Source: The Weekly Times
You could do it in a variety of ways like making a marketing team, setting up a website to introduce your company and product catalog. You could also load your items on international e-commerce or e-commerce that is commonly used in your destination country.
Prepare the items and documents
Source: Cornwalls
After you get a purchase or order of your buyer, prepare the items and documents. Then you should notify the customs authorities by bringing in the export declaration documents which consist of an invoice, packing list and other complementary documents
Do errands to the destination country
Source: ASEAN Briefing
Once it’s approved by customs, you’ll get the export service memorandum where your goods have been approved into export goods. From here you can already do errands to the destination country.
Insured your items
Source: Magyar Posta Zrt.
Don’t forget to insured your items if your contract with the buyer is CIF.
If you have difficulty with exports, AsiaCommerce has a service to help you export. We can also help you to market and sell your products, both a retail product or a product that needs to be sold in a huge amount. We are making it possible for local business leaders to cooperate with the International global market. Besides export service, we can also help you to import, transport, search for foreign products and handle distribution issues of your company in southeast Asia.
As a businessman who works in the field of e-commerce, you certainly want a lot of people to be interested in visiting the website created by you and buy the products that you sell. And to do that, you need some strategies like SEO techniques that are reliable, and the most important is to map the prospective buyer. Mapping of potential buyers is very important to ensure the sustainability of the site that you created. One method that can be done to attract prospective buyers efficiently and appropriately is to build a buyer persona. What is a buyer persona?
The buyer persona is a representation of your ideal customer you’ve made through thorough research and by using the data that you get from your current customers that include demographic data, patterns of behaviour, motivations and objectives. The more you have detailed descriptions of your buyer persona, the greater your chances of making products that are needed for your business standing.
And in building the right buyer persona you can’t do it haphazardly, here are some tips that can help you build an effective buyer persona.
Buyer Persona: A Guide On How You Efficiently Target the Right Customer
1. Identify The Questions You Would Ask
The first thing you should do in building a good buyer persona is to provide basic questions but detailed that will be asked to the people who will be interviewed. In this case, it helps if you break down these questions into three categories, namely category of personal background that includes their demographic circumstances, such as marital status, income per year and where they live. This category also includes educational background as well as their career path.
The second category is the background of the company where they work. Ask detailed questions to them about the environment they work, such as the focus areas of the company as well as how big the company they work (can be seen from the number of employees, etc.).
The third category is their role in the field of work they pursue, and the challenges they face and their hopes and goals that they hold in performing their daily tasks.
The fourth category is the life of a virtual world that they pursue. As from where they receive a wide variety of current news, blogs they often visit and organisations or social networks in which they participate.
And a fifth category is the habit of shopping they do. Such as how they interact with the seller, and whether they use the internet service in the purchase of such products, as well as when they did their last purchase.
2. Sort Out The Appropriate Data Collection Techniques
The next step you should do is to select the appropriate data collection method to create buyer persona. Two methods that you can consider is the method of survey and interview. If you are using interviews, you can interview customers who’ve tried your product. And in this case, you have to accept not only the interviews that flatter your products but also the result of customers who are not satisfied with the services or products you launch. Thus, you will know the advantages and drawbacks of your company.
Once you get the full data from respondents who’ve already been interviewed, it’s time to harness the power of your analysis to identify patterns and the objectives that lie behind such behaviours. Thus, you will be helped to understand the mindset of the consumer.
Discuss with the entire marketing team in creating buyer persona with pointed patterns of behaviour that they know well. You can give a name and even design a face so that the person look more realistic and exciting.
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