5 Content Marketing Tactics For eCommerce Business
Do you know what are the content marketing tactics for e-commerce business? Or do you not? Alright, content marketing can describe many things – from a short blog post published on the company website itself in the form of long articles or even e-books. It can also include a video published on YouTube, a photo on Instagram, or even memes.
Maybe there are hundreds of tactics that you can consider in content marketing. However, there are five more brief and effective marketing content that you can apply here. But this short list does not rule out the possibility that there is a weakness, but this is considered the easiest to understand, and the most common for content marketing in e-commerce business.
1. Create a Compelling Product Description
One of the main subjects of e-commerce business is to be able to reach and make it easier for consumers to come, namely: the product description.
Why is the product description so important? Product description does not just explain the products offered to buyers, but also create an emotional connection, what will be remembered, and that leads to sales. More to be simply stated, try to consider two product descriptions below:
“Each of the 3 Liberty is made of Stainless Steel Bar Pictures (4-Pack) has a 1-3 / 8 projections, made with stainless steel traction to help ensure the power and features. The design is made for easy installation. Equipped with 8-32 x 1 Screw machines. “
You can use the above, but there are other alternatives below.
“This modern, even minimalist, interesting bar drawers that give flavor and uniqueness of their own style without unnecessary ornaments or decorations. Designed by architect experienced in every detail, anyone can have it in a heartbeat. Your order will include four tug, designed for drawers with 3-inch holes separately, and screw to start building soon. “
Sample description A / B will determine which are more attractive to buyers.
2. Create an Informative Product Video
Product videos are closely related to the product description. For this one, it takes a little more work to produce than a written description, but there is plenty of anecdotal evidence that says that it can increase sales and conversions.
For example, Kissmetrics reports that “70 percent of the top list of search results” leads to the product video. And the level of interested buyers is between 64-85% more likely to make a purchase. If Kissmetrics can sell half of their products through video, then video is a great marketing tool content.
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3. Useful Articles
Useful articles will help readers complete some task or solve a problem and, perhaps, would be the highest form of content marketing.
When your business can really help a potential customer, you have done more to get the business and the loyalty of buyers.
For example, asiacommerce.net has an article on its website that offers tips on increasing sales and build loyalty with your order confirmation email. The information in these articles are helpful to readers especially those who are still pioneering their business in order to know a good way to treat customers, and not only to sell their products.
4. Interesting Photography
Content marketing with attractive photography in Instagram or Pinterest accounts is deemed able to lure shoppers and encourage them to share them in their own social media accounts.
The makers of Buffer, a social media sharing application, reported in 2014 that visual content, such as interesting photography, is about 40 times more likely to be shared on social media than text, and visual content produce double the views on social media sites than text-based posting.
One could even say that the picture in some way will spread. Get one social media to capture it, and many more will see it and interact with it.
As a means of content, photography can be used with the product description, in lookbooks, social media, or to add new articles.
5. Fun Contests, Polls and Quizzes
Contents can be entertaining. And you know entertainment can attract people. Content marketing can use contests, polls, and quizzes distributed on a blog post or a variety of social media accounts to engage potential customers.
The contest, for example, clearly gives something for the contestant, such as the chance to win prizes. But the contest is also a great way to add followers on Facebook, Twitter, or the same platform; learn something about people entering your contest; and even get participants to share your content.
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