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5 Content Marketing Tactics For eCommerce Business

5 Content Marketing Tactics For eCommerce Business

Do you know what are the content marketing tactics for e-commerce business? Or do you not? Alright, content marketing can describe many things – from a short blog post published on the company website itself in the form of long articles or even e-books. It can also include a video published on YouTube, a photo on Instagram, or even memes.

Maybe there are hundreds of tactics that you can consider in content marketing. However, there are five more brief and effective marketing content that you can apply here. But this short list does not rule out the possibility that there is a weakness, but this is considered the easiest to understand, and the most common for content marketing in e-commerce business.

1. Create a Compelling Product Description

Cara Sukses Terampil E-commerce MarketingOne of the main subjects of e-commerce business is to be able to reach and make it easier for consumers to come, namely: the product description.

Why is the product description so important? Product description does not just explain the products offered to buyers, but also create an emotional connection, what will be remembered, and that leads to sales. More to be simply stated, try to consider two product descriptions below:

“Each of the 3 Liberty is made of Stainless Steel Bar Pictures (4-Pack) has a 1-3 / 8 projections, made with stainless steel traction to help ensure the power and features. The design is made for easy installation. Equipped with 8-32 x 1 Screw machines. “

You can use the above, but there are other alternatives below.

“This modern, even minimalist, interesting bar drawers that give flavor and uniqueness of their own style without unnecessary ornaments or decorations. Designed by architect experienced in every detail, anyone can have it in a heartbeat. Your order will include four tug, designed for drawers with 3-inch holes separately, and screw to start building soon. “

Sample description A / B will determine which are more attractive to buyers.


2. Create an Informative Product Video

taktik konten marketingProduct videos are closely related to the product description. For this one, it takes a little more work to produce than a written description, but there is plenty of anecdotal evidence that says that it can increase sales and conversions.

For example, Kissmetrics reports that “70 percent of the top list of search results” leads to the product video. And the level of interested buyers is between 64-85% more likely to make a purchase. If Kissmetrics can sell half of their products through video, then video is a great marketing tool content.

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3. Useful Articles

taktik konten marketingUseful articles will help readers complete some task or solve a problem and, perhaps, would be the highest form of content marketing.

When your business can really help a potential customer, you have done more to get the business and the loyalty of buyers.

For example, asiacommerce.net has an article on its website that offers tips on increasing sales and build loyalty with your order confirmation email. The information in these articles are helpful to readers especially those who are still pioneering their business in order to know a good way to treat customers, and not only to sell their products.


4. Interesting Photography

taktik konten marketingContent marketing with attractive photography in Instagram or Pinterest accounts is deemed able to lure shoppers and encourage them to share them in their own social media accounts.

The makers of Buffer, a social media sharing application, reported in 2014 that visual content, such as interesting photography, is about 40 times more likely to be shared on social media than text, and visual content produce double the views on social media sites than text-based posting.

One could even say that the picture in some way will spread. Get one social media to capture it, and many more will see it and interact with it.

As a means of content, photography can be used with the product description, in lookbooks, social media, or to add new articles.


5. Fun Contests, Polls and Quizzes

taktik konten marketingContents can be entertaining. And you know entertainment can attract people. Content marketing can use contests, polls, and quizzes distributed on a blog post or a variety of social media accounts to engage potential customers.

The contest, for example, clearly gives something for the contestant, such as the chance to win prizes. But the contest is also a great way to add followers on Facebook, Twitter, or the same platform; learn something about people entering your contest; and even get participants to share your content.

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16 Ecommerce Blog You Should Follow

16 Ecommerce Blog You Should Follow

There’s no such thing as learning too much. As an online entrepreneur, we must prepare ourselves with various techniques and knowledge to improve our online business. To do so, we must read various ecommerce blog to understand different perspectives of marketing and how to apply it correctly to our own company. The following list is the some of the best eCommerce blogs for tips, tricks, and other marketing strategies:

1. eCommerceFuel

eCommerceFuel blog is one of the most established eCommerce community there is, with over one thousand store owners and professionals contributing in this ecommerce blog! eCommerceFuel provides articles and podcasts for that covers a lot of eCommerce topics.

2. Shopify Blog

As a front runner in the eCommerce industry, Shopify also created Shopify Blog, dedicated to share their knowledge and insights surrounding the retail and eCommerce industry. The ecommerce blog  is updated daily, making sure you always know the latest trend.

3. Baymard

Instead of just offering articles, Baymard is taking ecommerce to the next level, by also providing large-scale research studies on ecommerce! In addition, Baymard also provides various insights on user experience and web design.

4. A Better Lemonade Stand

One of the most active community for eCommerce entrepreneurs, A Better Lemonade Stand, is a perfect place for new entrepreneurs. This blog provides comprehensive advises, resources, tools, and a supportive community to help you build your eCommerce business.

5. Build My Online Store

As the name implies, Build My Online Store is an eCommerce blog that offers complete tips and analysis to prepare you for your online business. Whether it’s about retail, merchandising, incorporation, or even the manufacturing, they have it all.

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6. CMSWire

CMSWire is a popular web magazine, covering a wide array of topics from eCommerce to management.  With various products, softwares, and webinars to further improve your marketing practice techniques are offered by CMSWire

7. PracticalEcommerce

Professionally curated by leading ecommerce practicioners and consultants, PracticalEcommerce provides down-to-earth articles around marketing, social media, search engine, management, design, and many more!

8. Kissmetrics

As part of an online marketing software, Kissmetrics offers a blog specialized for analytics and testing of various real-life marketing cases. Additionally, they also provide a lot of insightful guides and webinars for free!

9. Groove Blog

Besides offering a marketing training and partnership, Groove also provides a free blog, dedicated to marketing strategy, ecommerce, latest trends, branding, and even website building!

10. E-Commerce Times

Stay informed of the latest update in business world by visiting E-Commerce Times! While E-Commerce Times is focused on delivering business related news, they also provide expert advices and insightful articles ranging from mobile commerce to social media!

11. Bootstrapping E-commerce

Bootstrapping Ecommerce is suitable for those who are new to eCommerce and don’t know where to start.  This blog offers guides and various eCommerce tools to build your own business from zero

12. Nerd Marketing

Focusing on rapid growth, Nerd Marketing provides tactical approach for growing your online business! With features by offering live workshops and private group sessions, consisting of high-achieving store owners of various markets.

13. The Sparkline

The Sparkline is a well established blog and online community with over than two million blog reads! Weekly articles and podcasts to help you run your independent business, especially a growing small business are distributed weekly by Sparkline

14. Hubspot

Want to master all the ins and outs of inbound marketing? Meet HubSpot, the inventor of inbound marketing concept. The blog offers a huge collection, covering more than 50 fundamental marketing concepts.

15. Demac Media Blog

An in depth blog covering various topics ranging from eCommerce design, development, and strategies, Demac Media Blog also offers smart tutorials for various popular eCommerce platforms, like Magento and Shopify.

16. BigCommerce

BigCommerce Blog is an eCommerce news, strategy, and analysis blog. The blog is provided by the eCommerce platform BigCommerce, an accomplished eCommerce platform that already served thousands of online stores!

How about it? Start subscribing to these ecommerce blog and learn all the eCommerce secrets!

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