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Discovering the Potential Gym Equipment Market in Indonesia

by | Mar 2, 2024 | Market Entry


Indonesia with its burgeoning population and growing focus on health and fitness, has witnessed a significant surge in the demand for gym equipment in recent years. This article delves into the factors driving the expansion of the gym equipment market in Indonesia and explores the opportunities and challenges within this dynamic industry.

The Rising Health Consciousness

In recent times, there has been a notable shift in the lifestyle choices of Indonesians, with an increasing emphasis on health and fitness. Factors such as rising disposable incomes, urbanization, and heightened awareness about the importance of physical well-being have contributed to this trend. As a result, more individuals are seeking ways to incorporate exercise into their daily routines, driving up the demand for gym equipment.

Market Trends and Dynamics

The gym equipment market in Indonesia is witnessing robust growth, buoyed by several key trends. One such trend is the proliferation of fitness centers and gyms across urban and semi-urban areas. These establishments are not only catering to the growing demand for fitness services but also driving the need for state-of-the-art gym equipment to enhance the workout experience.

Additionally, there is a growing preference for home gyms among affluent consumers who value convenience and privacy. This has led to an increased demand for compact, multifunctional, and aesthetically pleasing gym equipment that can be easily installed in residential spaces.

Foreign Exercise Equipment Company in Indonesia

Here is a list of exercise equipment companies that successfully expanded their business to Indonesia:

1. Nortus Fitness

Nortus Fitness is a trusted and renowned commercial fitness equipment manufacturer from Delhi. Nortus Fitness has more than 5000 clients all over the world. Despite the tough competition, this commercial fitness equipment has come a long way and become one of the trusted manufacturers of Commercial Gym Equipment in Indonesia. Nortus Fitness supplies gym equipment such as weight lifting machines, gym cardio machines, exercise bikes, hammer strength machine, stretching equipment, and full body workout machines.

2. Pro Gym Supply

Pro Gym Supply is an international gym equipment supply company based in the United States that has been in the industry for the last 20 years. The company rebuilds and re-sells commercial grade fitness equipment to commercial gyms in Indonesia. Pro Gym Supply provides cardio equipment, strength equipment, gym packages, and accessories.

3. Decathlon

Decathlon is a French sporting goods retailer company that provides complete sporting goods with affordable prices in Indonesia. Decathlon provides many sports equipment from hiking, football, running, watersports, badminton, fitness and even horse riding. Decathlon opened their first outlet in Indonesia in December 2017 and is still surviving even during the pandemic.

Challenges and Opportunities

The fitness industry is experiencing a significant increase in the Asia Pacific. This industry is strongly influenced by healthy lifestyles that are being widely applied by Asian people, especially young people. According to a report published by ApacMarket.com, the fitness equipment market in the Asia Pacific reached USD 2.4 billion by 2020, with a CAGR of 7.5% during 2015–2020. Among the different types of fitness machines, fitness equipment for cardiovascular will dominate the market during those five years.

What about the fitness market in Indonesia? According to Francis Wanandi, CEO of Gold’s Gym Indonesia, the potential of fitness centers in Indonesia is just under 1.2%. That’s much smaller than in Singapore at 8% and in Malaysia at 4.3%. Although the percentage looks small, do not forget that Indonesia has a compound population. So, in value, the fitness industry in Indonesia amounted to IDR 2–3 trillion.

However, of course, exercise equipment is not only distributed to fitness centers in Indonesia. The hospitality business has become a big consumer in the exercise equipment industry in Indonesia. Because, hotels and apartments must certainly have complete facilities for consumers, one of which is a fitness place. The number of hotel establishments in Indonesia in 2018 was 28.230. In the following year, 2019, the number of hotels in Indonesia increased to 29,243. In addition to hotels, apartments have also experienced similar increases. The number of apartments in 2018 and 2019 increased by 14%.

However, although the hospitality industry is down during the current pandemic, it does not affect the health equipment market in Indonesia. On the contrary, during a pandemic like today, many people choose to buy their equipment and make a gym in their homes. This can be seen from revenue in the exercise equipment segment in Indonesia this year reaching USD 4,035 millions in 2021. That’s an increase of 10.2% from a year ago and is expected to jump 5.44% in 2022. Therefore, the opportunity to enter the fitness equipment market in Indonesia is very large.

Future Outlook

Despite the challenges, the future outlook for the gym equipment market in Indonesia remains optimistic. With the government’s focus on promoting a healthy lifestyle and the increasing awareness about the benefits of regular exercise, the demand for gym equipment is expected to continue its upward trajectory. Moreover, advancements in technology, such as the integration of smart features and wearable devices, are likely to further drive innovation and fuel market growth.

Expand Your Gym Equipment Industry to Indonesia with Local Distributor Partner

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If you’re interested in exploring beauty and personal care opportunities in Indonesia, visit our service page for more information. Our team will work with you every step of the way, from finding a supplier, shipping door-to-door, and handling import documents to ensure your success in importing from Indonesia.


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