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Discovering the Philippines Skincare Market Opportunities

by | Apr 4, 2024 | Market Entry


In recent years, the skincare industry in the Philippines has witnessed remarkable growth, driven by evolving consumer preferences, increasing disposable incomes, and a growing awareness of skincare routines. This burgeoning market presents a plethora of opportunities for both local and international skincare brands to thrive. Let’s delve deeper into the dynamics of the Philippines skincare market and uncover the promising opportunities it holds.

Understanding Philippines Skincare Market Landscape

The skincare market in the Philippines is characterized by a wide array of products catering to various skin types, concerns, and demographics. From cleansers and moisturizers to serums and masks, the market offers a comprehensive range of skincare solutions. Moreover, with the rising demand for natural and organic ingredients, there is a growing trend towards clean beauty products that are free from harmful chemicals.

Top Selling Category Skincare Products in Philippines

Dermatologists stress the importance of using skin care products to maintain skin health and appearance. These products offer targeted solutions for various skin concerns, UV rays and pollution protection, essential moisturization, and anti-aging benefits. They manage acne, even skin tone, and improve texture. Skin care products also boost confidence, offer relaxation, and promote healthy habits. Personalized product selection creates an effective regimen for a radiant complexion. Here are top 5 skincare products Philippines.

1. Céleteque DermoScience Hydration Skin Care Products


The ultimate skincare companion for your journeys with Céleteque DermoScience Hydration. This thoughtfully curated set offers 25ml of hydrating goodness, ensuring your skin stays nourished and radiant on the go. 

Key Ingredients

Crafted with a blend of hyaluronic acid, glycerin, and ceramides, the Céleteque profoundly moisturizes and strengthens the skin’s natural barrier, locking in moisture for a smooth and revitalized complexion.


Céleteque effectively cleans, tones, and moisturizes the skin. After cleansing, the skin is soft, smooth, and hydrated without being greasy or heavy. The kit is also gentle enough to be used daily, even on sensitive skin.

2. OXECURE Acne Skin Care Products


Discover the OXECURE best skincare in the Philippines, a comprehensive solution curated to combat acne and promote clear, radiant skin. Backed by science, this kit addresses blemishes, soothes inflammation, and unveils your skin’s natural glow.

Key Ingredients

Formulated with salicylic acid, niacinamide, and tea tree oil, the OXECURE Acne Prevention Kit targets acne at its source. These potent ingredients work together to exfoliate, control oil, and promote skin healing.


The OXECURE Acne Prevention Kit offers a transformative approach to skincare. Its blend of clinically-proven ingredients tackles breakouts, minimizes pores, and calms redness, resulting in clearer, healthier skin that radiates confidence.

3. Mama’s Choice Stretch Mark Fading Skin Care Products


Experience newfound confidence with Mama’s Choice Stretch Mark Fading Treatment best skincare in the Philippines. This set is carefully crafted to diminish stretch marks and restore skin elasticity, providing mothers with a nurturing self-care solution.

Key Ingredients

Enriched with a blend of collagen, hyaluronic acid, and vitamin E, Mama’s Choice Stretch Mark Fading Treatment Set penetrates deeply to rejuvenate skin. This synergistic formula promotes fading and smoothness.


Mama’s Choice Stretch Mark Fading Treatment Set is a testament to a mother’s enduring strength. Its potent combination of ingredients targets stretch marks, visibly reducing their appearance and fostering a renewed sense of beauty.

4. COSRX RX – Advanced Snail Kit Skin Care Products


Transformative skincare with COSRX RX – Advanced Snail Kit best skin care products. This four-step regimen harnesses the power of snail mucin, targeting hydration, repair, and rejuvenation, revealing a complexion that radiates youthful vitality.

Key Ingredients

The COSRX RX – Advanced Snail Kit features snail mucin extract known for its regenerative properties. Complemented by hyaluronic acid and peptides, it deeply nourishes, hydrates, and enhances skin resilience.


The COSRX RX – Advanced Snail Kit embodies nature’s miracle. Its innovative formula, enriched with snail mucin, replenishes moisture, diminishes fine lines, and restores vibrancy, resulting in a revitalized and youthful appearance.

5. Pond’s Skin Brightening Dewy Duo Skin Care Products


Radiant skin with Pond’s Skin Brightening Duo. This dynamic combination includes the White Beauty Perfect Potion Essence (110ml) and Serum Burst Cream (20g). Achieve a dewy glow and hydrated complexion effortlessly.

Key Ingredients

Infused with potent ingredients like the White Beauty Potion Essence for luminosity and the Serum Burst Cream for deep hydration, Pond’s Skin Brightening Duo revitalizes skin, revealing its natural radiance.


Pond’s Skin Brightening Duo’s powerful formula works harmoniously to illuminate skin and lock in moisture. The essence creates a radiant complexion, while the serum-infused cream ensures lasting hydration for a revitalized look.

Challenges of Philippines Skincare Market Entry

The Philippines skincare industry is a $1.5 billion industry, and it is expected to grow at a rate of 10% per year. This growth is being driven by a number of factors, including a rising middle class, increasing urbanization, and growing awareness of beauty and personal care.

However, despite the industry’s potential and success stories, many Philippines skincare brands encounter several common challenges that hinder their growth and sustainability.

1. Regulatory Challenges

Philippinen skincare brands often face stringent regulations and complex registration processes. These regulations, set by government agencies like the Food and Drug Administration (FDA), aim to ensure the safety and quality of skincare products. 

Some common regulatory challenges faced by Philippinen skincare brands include:

  • Product Registration
  • Ingredient Restrictions
  • Labeling and Packaging Compliance
  • However, complying with these requirements can be time-consuming and costly, especially for smaller brands with limited resources.

To navigate the country’s regulatory landscape effectively, you can consult with regulatory experts or seek assistance from consultants specializing in product registration. These professionals can provide guidance on the requirements, assist in compiling necessary documentation, and streamline the registration process.

It is crucial that you conduct thorough research on ingredient restrictions, labeling guidelines, and GMP requirements to ensure that your products meet the necessary standards. Partnering with local manufacturers who have experience producing FDA-compliant skincare products can also be advantageous. These manufacturers are already familiar with regulatory requirements and can guide you in formulating products that meet the necessary standards.

Regularly visit the FDA website or subscribe to newsletters and industry publications that provide updates on regulatory developments. Being proactive in staying informed can help brands adapt their processes and formulations accordingly.

2. Intense Competition

The Philippines skincare market is highly competitive, with numerous local and international brands vying for consumer attention. Established global brands often have significant marketing budgets and brand recognition, making it challenging for local brands to stand out and gain market share.

To overcome this, Philippines skincare brands should identify and emphasize their unique value proposition. This could be a specific target market, innovative formulations, locally sourced ingredients, sustainability initiatives, or a strong brand story. 

By highlighting what sets you apart, such as the use of local ingredients, showcasing Filipino culture, or supporting local communities, you can attract consumers who resonate with your distinctive offerings.

Collaborating with influencers and micro-influencers who align with your brand’s values and target audience can also be an effective way to generate buzz and reach a wider audience. Influencers can provide authentic product reviews, testimonials, and create engaging content that resonates with their followers. Here are some other ways you can try to beat the competition:

  • Develop a well-crafted social media strategy, engage with your followers, and create visually appealing content. 
  • Utilize social media advertising, or digital and eCommerce platforms, like Prosperna, to expand your reach and boost sales.
  • Collaborate with other local brands, beauty influencers, or even charitable organizations to help raise brand visibility and create unique offerings. 

3. Evolving Consumer Preferences

One of the Challenges faced by cosmetic brands in the country is the ever evolving consumer preferences and trends in the beauty industry. Today, consumers are increasingly concerned about the ingredients used in their cosmetic products and their potential environmental impact. 

There is a growing demand for clean beauty, which includes products formulated without harmful chemicals and that are cruelty-free. Sustainable packaging and eco-friendly practices are also valued by environmentally conscious consumers. A study showed that 67% of buyers find it important that their purchases are in recyclable packaging.

This is why Philippine cosmetic brands must stay updated with the latest beauty trends, ingredients, and packaging innovations to meet the ever-evolving demands of consumers. Offering a diverse range of shades and products that cater to different skin tones, hair textures, and cultural backgrounds is essential. 

Having personalized skincare consultations, providing shade-matching tools, or allowing customers to mix and match products to create their own customized beauty kits can also be good strategies to meet consumer preferences. Also, actively listen to consumer feedback, conduct surveys, and engage with customers through social media platforms and customer service channels.

This allows you to gain insights into evolving preferences and make necessary adjustments to your product offerings and marketing strategies. Encourage dialogue and foster a sense of community among customers. Failing to adapt to shifting preferences can result in decreased sales and a loss of relevance in the market.

4. Supply Chain and Sourcing

Some cosmetic ingredients may be difficult to source locally, requiring brands to rely on international suppliers. Limited availability of certain ingredients can lead to higher costs, longer lead times, and potential disruptions in production. Brands may also face challenges in finding specific ingredients that meet their quality and sustainability requirements.

As a solution, try to explore opportunities for local ingredient sourcing to reduce reliance on international suppliers. Collaborate with local farmers, cooperatives, or community-based organizations to source indigenous or sustainably harvested ingredients. Building partnerships with local suppliers can enhance supply chain efficiency and support local communities.

Also, develop contingency plans and alternative sourcing options to mitigate the risks associated with ingredient availability. Identify backup suppliers or explore substitute ingredients that meet the desired quality and performance standards.

Establishing a streamlined and efficient supply chain is crucial for timely production and delivery of products. Managing multiple suppliers, transportation logistics, and inventory control can be complex, especially for smaller brands. 

Implement efficient inventory management systems to optimize your stock levels and minimize waste. Embrace technology solutions that facilitate real-time monitoring of inventory and demand, enabling better production planning and reducing the risk of stockouts or overstocking. Inefficiencies in the supply chain can lead to delays, increased costs, and customer dissatisfaction.

5. Brand Identity and Differentiation

Establishing a strong brand identity and effectively differentiating oneself from competitors is crucial for the success of Philippine cosmetic brands. There are numerous brands offering similar products, so they struggle to create a strong brand presence and connect with their target audience effectively. 

Address this cosmetic challenge by clearly defining your brand’s core values, mission statement, and unique selling proposition (USP). Identify what sets your brand apart from competitors and why customers should choose your products over others.

Then, develop a compelling brand story that reflects your values, heritage, or inspiration behind the brand. Authentic storytelling creates an emotional connection with customers, enabling them to relate to your brand on a deeper level. Incorporate this narrative into your marketing materials, packaging, and social media content to reinforce your brand identity.

You can also invest in professional visual branding elements, including a distinct logo, color palette, and packaging design. Consistent and visually appealing branding creates a strong brand presence and enhances recognition.

Or foster a sense of community and engage with your customers through various channels, including social media, customer reviews, and email newsletters. Developing a compelling brand story, effective marketing strategies, and an engaging social media presence are key to standing out in a crowded market.

Start Exploring Market Opportunities in Philippines with AsiaCommerce

Philippines is a great potential market to expand skincare products. If you are looking for a reliable partner to expand your skincare brand to Philippines, AsiaCommerce is a procurement company that provides several services such as comprehensive market research, arranging partnerships in local industry, and creating sales programs based on market research.

Our strategy consulting services domain focuses on supporting private sector clients with comprehensive and specialized development regarding the company’s needs and also on the public sector for a broader scope.

If you’re interested in exploring market opportunities in Indonesia, visit our service page for more information. Our team will work with you every step of the way, from finding a supplier, shipping door-to-door, and handling import documents to ensure your market entry to Indonesia.


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