Creating a business online to sell products is relatively easy these days. However, things become complicated when it comes to attracting consumers to buy products from you. You will have to compete with significantly more businesses. The products that you sell may also be similar. Online businesses cannot compete like typical businesses. You will often find product descriptions on product pages in websites or e-commerce platforms. Today we will discuss what a product description is and the best strategies to make a good product description that can convert viewers into paying customers.
An explanation of product descriptions
Product descriptions are the copywriting that you will use in your product page. The main purpose of a product description is to inform consumers about your product. There are also secondary goals such as enticing consumers, pushing purchases, and adding value to consumers. Product descriptions are a staple in the tech industry. However, because of the boom in online business almost anything sold online needs a good product description.
Product descriptions are usually used in web stores, e-commerce pages, social media posts, and many more. Anywhere people can view your products is a good place to use product descriptions. Product descriptions will be different based on the platform you use. Social media will favor shorter product descriptions while web stores or e-commerce platforms prefer longer and detailed recommendations.
10 Strategies for Writing a Good Product Description
Although making product descriptions is not an exact science, there are still strategies to make it effective. These are 10 strategies or considerations you should make when making your product recommendations. You don’t have to follow all of them, just choose the ones you think fit your business best.
1 Focus on the right target audience
A product description conveys what your product is to the reader. This means that you will have to know who will read them so that you can make the right adjustments. For example, you cannot use youthful and trendy words when your product is aimed at older people. However, if your product is aimed at older people but it aims to make them feel young, your wording should match that. Phrasing and wording that matches your target audience is very important.
2 Highlight benefits or additional value
Your product description should not be an exhaustive list of information about your products. Most of your customers will either not care or don’t understand most of them. There are reasons why people purchase your products. Highlight the way your products match those reasons. For example, people buy laptops based on the specifications, so highlight that. No need to go into too much detail about everything. Your description has to shift focus to the good aspects of your products.
3 Avoid overly used and common phrases
Saying phrases like “the best product ever” or “the most advanced” may seem like a good idea. However, they usually have the opposite effect. Most consumers already know that these words are just marketing jargon. So, they will end up disliking your page. Use words that highlight reality. For example, you can say “one of the most efficient power banks” instead of “the best power bank in the world”. Your tag line must reflect reality.
4 Use the right tone for your products
Tone is also very important when it comes to product description. The tone of your description may push consumers to make decisions. For example, if the tone of your product description is excited and conveying scarcity, buyers will be compelled to buy as fast as possible. However, if your product is not exciting or does not require urgency, using a tone like that will make buyers confused and will be less likely to buy.
5 Entice your audiences’ imagination
Imagination is a very powerful thing in consumers. Imagination fills in the gaps of our knowledge which means that if you can entice imagination, it will be very good. You can say things like “imagine doing things far more efficiently” or “What if you can feel safe leaving home without your charger”. These kinds of statements make buyers imagine scenarios which may push them to make a purchase.
6 Use short stories of your product
Stories are a great idea if your product has a proper story. Products that have a proper backstory like a founder’s story or invention story can make people interested. They like products that have a history because it seems a lot more unique and desirable now. But if your product is common, then don’t make up a story for your product. You will seem untrustworthy and buyers will avoid buying from you.
7 Add sensory words to your description or copywriting
Sensory words are very powerful tools for some product categories. Sensory words are words that evoke sensory experiences. Words like sweet, crunch, snap, moist, and harmony are sensory words. They evoke different senses as well. When your product is a food product you can use sensory words in your product description. For example, chocolate can be crunchy and sweet. Things like comfort tools and air conditioning can also use sensory words. As long as there is some connection with the senses, it will be good.
8 Use an easy to read structure
Structure is also very important since it is how consumers will initially see your page. If you put information in the wrong place, consumers may decide not to buy. A good structure always puts the most important or interesting information at the top. Then the bottom areas are for information that is important but less interesting. The most bottom areas are for information that not everyone may need to know but some types of consumers will want to know.
9 Provide testimonials
You can also include brief testimonials in your product description. Testimonials will help develop trust between you and the consumers. If you have reviews of past customers, the consumers will know that you are trustworthy. However, not all products require testimonials and it can be used for something else. For products with a high investment, it is good to put in investments. The testimonials should not only highlight the product but your store as well.
10 Do not use overly technical or complicated language
It may sometimes be good to put in technical language. However, it is usually not a good idea for most products. If your product description contains too much technical language or complicated language, consumers won’t like to read the description. Consumers will either get bored or not understand. This may lead to consumers leaving your page or being overwhelmed. Use language that is simple to understand and clear. But using language that is too simplistic can be bad. Consumers will either think that you are condescending or not knowledgeable.
Now you know how to create a good product description. You can use this newfound knowledge in doing business. And with this knowledge, you should not be afraid to grow and expand your business. Building businesses takes one step at a time. AsiaCommerce can help you grow faster and better with our many services. We offer services that range from export-imports, procurement and sourcing, logistics, and forwarding. We can help with reselling, sourcing, and dropshipping. In addition, we offer extensive educational content that can help you develop your business skills. Check out our many services and gain many awesome benefits for your business!
You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal of leaving your customers happy.
But when it comes to shipping, it can feel like you’re handing your brand over to a stranger.
With some thought and planning, however, it doesn’t have to feel that way—which is a good thing, because shipping is a key part of your business. It’s the point where a customer finally experiences your product in person, and it can also represent a major expense in your business, depending on your shipping strategy.
That’s why it’s so important to map out a defined shipping strategy. Since the world of shipping and fulfillment can seem complex when you’re not familiar with it, we’ve got an overview of everything you’ll need to know to make the best choice for your business.
We’ll go over some of the basics of shipping your products and help you understand this complicated topic. We’ll talk about setting your shipping strategy, packaging, provide resources and links to popular carriers, look at tracking and insurance, balancing shipping costs with profitability.
Shipping strategy 101
There are some basics that set a foundation for the rest of your shipping. While you can come back and change each of these later on, as you learn more, these are the key decisions and steps that make up your high-level shipping strategy.
Your shipping rates and methods.
Are you going to pass the full cost of shipping on to your customers or will you offer free or flat-rate shipping to absorb some or all of the cost? How will you get orders from your local customers? By the end of this post, you’ll have more information on how to make this choice for your business.
To streamline the process, measure and update the weight of each product you sell. Having that information set up will help you get a good sense of your total costs, and pass along accurate prices to your customers.
Choose your preferred packaging
While there’s more to be said about what kind of packaging is right for your products, once you’ve selected it, you can add that information to a shipping application so you can calculate accurate shipping prices.
Source your packaging
You can order free packaging or invest in branded packaging if that’s part of your strategy.
If you have difficulty with shipping, AsiaCommerce has a service to help you. We can also help you to market and sell your products, both a retail product or a product that needs to be sold in a huge amount. We are making it possible for local business leaders to cooperate with the International global market. Besides export service, we can also help you to import, transport, search for foreign products, and handle distribution issues of your company in southeast Asia.
Warehousing, shipping, and fulfillment can’t be separated when you begin to establish an e-commerce business or selling products.
Even though making sells is always the exciting part, you need to make sure your products end up in customers’ hands.
There are three options you can choose to make this happen:
Sell your product through a drop-shipper who will place orders for you
Place your order independently
Collaborate with a logistics company that will handle your warehousing and fulfillment
There are certain advantages from packing and shipping your own orders: it’s cheap and flexible. Often times, businesses that are just starting out, and businesses that have extra packaging needs, usually handle their own logistics.
And regardless of age or industry, any business struggling with cash flow will be better off handling things in-house. Sometimes you have more time to spend than money.
But if your business has expanded and growing quickly so you have the cash on hand to outsourced, you may consider for using third-party warehousing and fulfillment.
There are many logistics companies that will store your product and take care of packing and shipping your orders, but not all logistics companies provide fulfillment services such as AsiaCommerce.
But What is fulfillment service?
A fulfillment service is a third-party warehouse that prepares and ships your orders for you. It does this from its fulfillment center. E-commerce fulfillment services are ideal for businesses that don’t want to deal with shipping or have outgrown existing warehousing capabilities to a point where they’re unable to ship orders themselves anymore.
If you’re scaling fast and looking to optimize your fulfillment strategy, working with a provider that offers a central view of your data and smart inventory allocation across multiple warehouses will give you the most flexibility. To learn more about the AsiaCommerce fulfillment services, visit us here
What does a fulfillment center do?
While each fulfillment center operates slightly differently, they all accomplish the same thing: they act as a command center for all your order prepping and shipping needs. Fulfillment centers also double as warehouse spaces for inventory storage, allowing you to hold onto product.
Some fulfillment service providers have multiple fulfillment centers, allowing them to serve different geographic locations more quickly than if they were to have just one. This allows e-commerce companies to deliver fast and affordable shipping to a diverse customer base.
What do fulfillment services cost?
Fulfillment services typically charge by the hour or per unit/pallet. Providers add up costs for receiving, storage, pick and pack, shipping, kitting or bundling, returns, custom packaging, gift services, and setup. They then apply transactional (e.g., receiving, shipping) and recurring (e.g., storage) fees.
If your business has big goals, fluctuating sales, but not enough time to take care of things in-house, AsiaCommerce will help you! Just fill the form here
The past few weeks have been hectic and confusing. Every day we get more news about COVID-19, and it’s tough to know exactly what to do.
For me, making sure that all Client’s demands are still well met despite the unfortunate situation while making sure our team maintain a very hygienic condition is my number one priority. We’re also taking steps to make sure our team is informed and taken care of.
We want our customers to get the supplies they depend on. And yes, despite the situation, our business is running and we are taking and shipping orders as usual.
Here is what AsiaCommerce is doing to safely meet demand.
• We’ve always been a clean workplace, but we have ramped up our efforts by inviting Professional Disinfectant Specialist to come and do more efforts to increase our hygienic environment.
• We do take a great care with social distancing with 50% of our staff use online meetings to take care of business now.
• In accordance with the current national recommendations, our employees must wash their hands every time they enter the building, pass a sink, eat, or touch a doorknob.
• Weeks ago, we halted all cross-country and cross city travel for all business to keep employees close to home,
• we have also switched to 2-days work shifts at office and home to decrease the number of people in the building at one time.
• All our fulfillment team who are currently operating the Fulfillment Hub has been monitored continuously for body heat and has been using hand sanitizer before and after they did the work
• We have established a task force to monitor all COVID-19 information as it comes out and react accordingly.
Thank you for your continued support during these confusing times. Know that we are doing everything we can to get your supplies delivered on time while keeping our employees safe.