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The Importance of Packaging and Marketing on Ecommerce

The Importance of Packaging and Marketing on Ecommerce

As the world of ecommerce develops so do the expectations of customers who buy online. Years ago, packaging and shipping was simply a way to receive a product purchased online, but more and more people are looking for shipping, packaging and presentation as part of the ecommerce experience.

This expectation means that for many businesses, outside of selling commodities, competing effectively means going above and beyond to impress customers and exceed their expectations by delivering an experience, not just a product.

Packaging options

Before you can ship your products, you’ll need to package them for safe transport. So what options do you have? There are a few common options for packaging including boxes or envelopes (padded or unpadded). For many businesses and products, you’ll a box as well as some other packaging materials to safely ship your products.

You may also want to try thinking outside of the box (no pun intended) and look at other packaging options. For example, poly mailers can be a great way to mail products that don’t need a lot of structure or cushioning, like clothing.

Poly mailers offer multiple benefits. They’re lightweight, which reduces your shipping costs, and they can adjust to different volumes and weights depending on what’s included in the order. For example, the same size of poly mailer could accommodate one pair of socks, or five, and you wouldn’t be overpaying on packaging weight or dimensions for the single pair.

Keep it light and small

Because the cost of most shipping options is based on size and/or weight, do your best to keep your packaging as small as possible. This will not only help you save on your shipping costs and what your customer paid for shipping, but will also keep packaging costs from eating away your profit margin.

Depending on your business and product line, you may want to consider carrying a variety of package sizes and packaging materials.

Most people would consider the packaging for the product above to be excessive. This is exactly what you’re trying to avoid as it inflates shipping costs dramatically.

Insurance and tracking

Depending on what you’re selling and its value, shipping insurance and tracking can offer a great deal of security. With most carriers, insurance and tracking is relatively inexpensive and provides you recourse should one of your packages get lost or damaged. Some shipping services like UPS and USPS Priority Mail offer complimentary coverage for up to $100, and that coverage can be up to $200 in some cases.

Consider purchasing insurance on big-ticket items so that, in the rare cases when a package does get lost, you’ll be covered. Keep in mind that some shipping services have insurance already built into the price, so consider this when you are comparing various courier prices.

Customs declaration and forms

If you’re shipping outside of your own country, you’ll need to include the proper customs documentation. These are available online through Shopify or at your local post office or shipping retail location. These forms tell the customs officers at the country of import what is in the package, how much it costs, and whether it is a gift or merchandise.

Check with your country’s postal service to find out exactly which forms you’ll need to attach to your package. These forms should be completed honestly and clearly to prevent your package from getting held up in Customs.

Tariffs, taxes and duties

If there are any additional customs fees due when a package reaches its destination, your customer will be responsible for them at the time of delivery. It’s always a good idea to make sure to include this information in your shipping policy page so customers aren’t surprised by unexpected fees. 

Here’s an example of how one store prominently displays information regarding additional charges on their shipping policy page to ensure customers are aware of possible charges:

An example of ecommerce policies about shipping and tariffs

Customs declaration information

For more information on customs declaration and the required forms and policies, please see the resources below:

  • USPS Customs Information
  • UPS
  • DHL Express

If you have difficulty with packaging and shipping, AsiaCommerce has a service to help you. We can also help you to market and sell your products, both a retail product or a product that needs to be sold in a huge amount. We are making it possible for local business leaders to cooperate with the International global market. Besides export service, we can also help you to import, transport, search for foreign products, and handle distribution issues of your company in southeast Asia.

Need help with shipping? We can help you! You can fill the form here: https://asiacommerce.net/package-forwarding-international-dropship/

How to Calculate Your Shipping Costs

How to Calculate Your Shipping Costs

You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal of leaving your customers happy.

But when it comes to shipping, it can feel like you’re handing your brand over to a stranger.

All shipping couriers base shipping rates on a variety of factors including:

Package size

Package weight

Origin country

Destination country

Plus additional shipping options like tracking and insurance.

It can be difficult to compare services exactly as they all offer slightly different options, and every business will have their own unique variables.

Below we have compiled a list of shipping calculators to some of the largest and most popular shipping couriers so that you can begin comparing pricing and options. If you’re based in the US or Canada, you can pay for USPS, UPS, DHL Express, and Canada Post shipping and receive pre-negotiated rates.

Consider your margins

To be successful at ecommerce, you always need to keep an eye on your profit margins. Because shipping represents a significant expense for ecommerce merchants, if you don’t do your research, you could end up losing money on shipping.

Before you finalize your pricing and strategy for your ecommerce store, you should use a chart like the one below to map out all costs associated with getting your products into your customers’ hands. Many ecommerce entrepreneurs are shocked by how quickly the little charges add up. Don’t get caught in the same trap.

Here’s a quick example of how you could calculate your total price to include the cost of shipping.

Cost of product$10
Packaging$0.50
Shipping costs$7.50
Customs/Duties (if you cover them)$0.00
Credit card fee$2.50
Profit margin50%
Total price$30.75

If you have difficulty with shipping, AsiaCommerce has a service to help you. We can also help you to market and sell your products, both a retail product or a product that needs to be sold in a huge amount. We are making it possible for local business leaders to cooperate with the International global market. Besides export service, we can also help you to import, transport, search for foreign products, and handle distribution issues of your company in southeast Asia.

Need help with shipping? We can help you! You can fill the form here: https://asiacommerce.net/package-forwarding-international-dropship/

How to Set Your Shipping Rates and Methods

How to Set Your Shipping Rates and Methods

Before you can ship products, you’ll first need to decide your pricing strategy for shipping. There are several common methods, but your choice should always be informed by the underlying financials of your business.

Offer Free Shipping

Offering your customers free shipping is one of the best ways to reduce shopping cart abandonment. However, as you might suspect, shipping is never free. Someone always has to pay. To make free shipping work, you have a few options.

  1. Increase product prices to cover costs for shipping (customer pays).
  2. You pay the full price of shipping out of your margins (you pay).
  3. Increase prices of products slightly to cover partial costs of shipping (you and your customer pays).
  4. Offer a discount code to certain customers for free shipping.

Additionally, you can also try offering free shipping on a minimum order amount. This strategy can help offset the costs of shipping by helping to increase your average order size, but you’re still the one paying for it out of your margins.

Charge Real-Time Carrier Rates

Another effective shipping strategy is to charge real-time carrier rates for shipping. Ecommerce platforms integrate in real-time with various carriers to generate shipping options and live pricing from various carriers. This allows your customers to choose and pay for the exact service they want.

Charge a Flat Rate

A popular option is to offer flat rate shipping. The best practice for this option is to try and make sure that you don’t drastically undercharge or overcharge your customers. Flat rate shipping works best when you have a fairly standard product line of items that have similar sizes and weights. Flat rate shipping tends to become complicated and less effective if you sell a wide variety of products with different sizes and weights.

Offer local delivery

Another method to consider is local delivery. This is a great option for businesses looking to offer a simple and reliable delivery method to their local customers. When you set up local delivery, you can customize your delivery area using a radius or a list of zip/postal codes. Customers who are within your defined delivery area will be able to select “local delivery” as a shipping method at checkout. Offering local delivery for free over a certain order amount, or offering it for a low cost can help you cut down on shipping costs and get more local customers.

If you have difficulty with shipping, AsiaCommerce has a service to help you. We can also help you to market and sell your products, both a retail product or a product that needs to be sold in a huge amount. We are making it possible for local business leaders to cooperate with the International global market. Besides export service, we can also help you to import, transport, search for foreign products, and handle distribution issues of your company in southeast Asia.

Need help with shipping? We can help you! You can fill the form here: https://asiacommerce.net/package-forwarding-international-dropship/

Resources for Businesses Shipping Orders During COVID-19

Resources for Businesses Shipping Orders During COVID-19

COVID-19 has a huge impact on communities and on our economy. Since the quarantine, retailers have closed their locations and people stay home to social distance, there has been an increase in online shopping and package deliveries. In this new normal, businesses are adapting but still using online shopping and package deliveries.

While shipping carriers continue to operate as an essential service, there may be some changes that could temporarily impact the way you fulfill orders. To keep your business moving during these uncertain times, we’ve put together a list of strategies to help you ship orders and communicate with customers.

  1. Optimizing your shipping strategy
  2. Getting products to your customers
  3. Communicating with your customers

1. Optimize your shipping strategy

Free packaging materials

Many carriers offer free packaging for use with a specific shipping rate. Although there is no cost for the materials, you might need to create a free account with the carrier in order for them to send it to you.

Shipping rates at checkout 

Now more than ever, customers are expecting fast and affordable delivery options.

While shipping times can’t be controlled, you can consider pricing options like free or flat-rate shipping. If you choose to offer free shipping, you can include the fee in your product prices, or you can absorb the shipping costs. If you choose to offer flat-rate shipping, customers will pay one consistent rate depending on where they are located.

Save time buying shipping labels

Adding weights for your products and packages will ensure you get accurate label prices and save time when purchasing a label.

2. Get products to your customers

Due to COVID-19, some carriers have temporarily changed their shipping services and policies. Shipping delays should be expected due to canceled flights, governmental decisions, and staff reductions. Consider offering local delivery for customers who are located nearby. 

3. Communicate with your customers

Stay in touch with your customers to communicate shipping delays and encourage engagement through updates and promotional offers.

Communicate shipping delays

Send an email to your subscribers and/or create an announcement bar to share shipping updates with customers on your site. 

Leverage social media

With many people staying at home, now is a good time to communicate using social media. Let your customers know how they can continue to support your business, whether through online shopping, local pickups and deliveries, or with gift cards. You can also share promotional codes to boost sales and communicate safety measures your business is following.

For more resources to help you navigate your business during the COVID-19 health crisis, visit our blog and check out our Instagram account @asiacommerce, or you can join our membership so you can import products easily, just fill the form here: https://asiacommerce.net/import-export-request/

When Is The Right Time to Switch to Outsourced Fulfillment?

When Is The Right Time to Switch to Outsourced Fulfillment?

Most companies begin to fulfill their own orders, while some eventually use a third-party logistics solution as they grow. Thing is, sometimes it’s difficult to know when to switch, especially when you build your own company from the ground up with nothing but personal savings.

Businesses with various sizes can get benefit by using warehousing and fulfillment services. There are variety of companies that offer warehousing and fulfillment services, some of which specialize in smaller or larger-scale operations

However, there are clear signs that it’s time to switch to outsourced fulfillment.

Cyclical or uneven sales

If the number of orders you process fluctuates throughout the year, it’s probably difficult for you to handle to running and staffing your own warehouse. A logistics company will be able to adapt to your needs.

Besides, unexpected spikes in sales can interfere your delivery promise. An expert can handle times when your daily order volume peaks so you can focus on your delivery consistency and make efficient experience every time.

You’re too busy

Source: Freepik

If you’re too busy dealing with order fulfillment and thus distract your growth focus, it’s probably time to outsourcing it. As a business owner, you need to be able to devote time to sales and marketing, expanding to other e-commerce platforms, sourcing new products and ideas, and improving your business for the long term.

Lack of infrastructure

Source: Kit8

If you’re expanding your business geographically, you may outgrow your current infrastructure before you can adapt. Shipping to locations across the country or even the world comes with logistical challenges that increase expenses and shipping times. This can inhibit large-scale growth.

When you outsource to a global fulfillment partner, they’ll be better equipped to serve a growing customer base, leveraging multiple locations, and optimizing fulfillment accordingly.

Third-party warehousing and fulfillment isn’t right for everyone, but if you find yourself in one of these situations, it might be time to start calling around and chatting with logistics companies.

Do you need any help in fulfillment and cross border distribution? With the right fulfillment team, you can really focus on your business and assign operational things to us. All you need to do is fill the form here: www.asiacommerce.net, go to ‘need fulfillment’ section on our home page, then our team will contact you right away! Or just click here to enjoy our fulfillment service

The Benefits of Using Third-Party Logistics

Source: Land-Link Traffic Systems

The clear advantage of using a third-party logistics (3PL) company to outsources fulfillment is that it saves you from having to do the work yourself. But there is a deeper advantage, outsourcing warehousing and fulfillment can have a meaningful impact on your business’s growth.

Avoid long-term leases

Source: Clark Logistic Services

Many logistic companies offer adjustable pricing. This means they’ll be able to adjust to your needs and costs accordingly as you grow or go through slow period. Renting your own warehouse mostly requires more of a commitment.

Bring on the experts

Source: Cole Reports

When you hire an outsourced fulfillment services provider, you’re not only get a warehouse space, but also people who will be responsible for running the fulfillment center. When you fulfill and ship your won orders, you’ll likely need to hire your staff as you expand. Managing staff takes time. If your business is still constantly changes, you may be wary of promising someone a job. Instead, you can outsource the work to a logistics company and let them be responsible for finding and hiring good people.

Each 3PL has a whole team of logistics experts and support staff who will always be there to help you along the way. They maintain all of the labor needed for receiving, inventory management, and order processing and shipping, giving you an advance agility you might not achieve easily on your own.

Use your time to optimize

Source: Time and Date

It is very likely that you don’t start a business just because you are good at packing boxes. Your time is better used to manage and optimize your company, not stuck in the logistics of order fulfillment. When you let someone else handle your logistical details, you can focus on the things that have a greater impact on your bottom line.

Be more agile

Although doing it yourself is mostly free, it can actually cost you in the long run. Consumers mostly expect faster shipping times, doing it in-house less likely meet their expectations and deliver a bad customer experience. Partnering with a 3PL for fulfillment services can benefit you from their effectiveness and buying power leverage on packaging and shipping costs. Some even update you with a real-time stock level and status so you can be proactive.

This extra time can give you and your team to test new strategies, inventory management techniques, and other strategies to achieve rapid growth without worrying about back-end logistics or hiring backlogs.

Do you need any help in fulfillment and cross border distribution? With the right fulfillment team, you can really focus on your business and assign operational things to us. All you need to do is fill the form here: www.asiacommerce.net then go to ‘need fulfillment’ section on our home page, then our team will contact you right away!